Google Ads Specialist (Search & Display)

Service-based business spending $20k+ monthly on Google Ads needs dedicated specialist to manage campaigns, improve quality scores, and drive qualified leads at lower cost per acquisition.

Campaign management responsibilities:

Build and optimize Search campaigns targeting high-intent keywords relevant to our services. Create Display campaigns with audience targeting and remarketing to past visitors. Write compelling ad copy that improves click-through rates and quality scores. Manage keyword bidding strategies balancing cost per click with conversion volume. Conduct negative keyword research to eliminate wasted spend on irrelevant searches. Set up conversion tracking and attribution to measure campaign ROI accurately. Analyze search term reports identifying new keyword opportunities. Create ad extensions enhancing visibility and providing additional information. Test landing page variations improving conversion rates from ad traffic.

Google Ads expertise needed:

• 2-3 years managing Google Ads accounts with $10k+ monthly budgets
• Deep understanding of Search campaign optimization and quality score factors
• Experience with Display Network, remarketing, and audience targeting
• Knowledge of conversion tracking, Google Analytics integration, and attribution
• Ability to analyze data and make bid adjustments based on performance
• Understanding of keyword match types and when to use each
• Experience with Google Ads Editor for bulk campaign management

What success looks like: Reducing cost per lead by 20%+ through optimization. Improving quality scores across campaigns to lower CPCs. Scaling spend profitably as performance improves. Identifying new keyword opportunities competitors are missing. Maintaining or improving conversion rates as budgets increase.

Fully remote at $1500 monthly. US, Europe, or Asia time zones all work. English required for ad copywriting and reporting. This role owns Google Ads performance with direct budget authority. Results matter more than hours - we measure by leads generated and cost efficiency.