Google Ads Specialist (HVAC)

We're an HVAC company hiring a Google Ads specialist to drive service calls, tune-ups, and install leads across our service area. This is a performance-focused role where you'll own our paid search from top to bottom and be measured on cost per lead and lead quality — not clicks.

Responsibilities

• Build, manage, and optimize Google Ads campaigns — Search, Local Services Ads (Google Guaranteed), and Performance Max
• Write ad copy that converts homeowners actively looking for HVAC service
• Research and refine keywords, and build out negative keyword lists to cut wasted spend
• Manage bids and budgets against seasonal demand (summer AC, winter heating)
• Set up and maintain accurate conversion tracking for calls and form submissions
• Monitor cost per lead, conversion rate, call volume, and wasted spend daily
• Scale winning campaigns and pause or restructure underperformers
• Report on performance with clear insights and next steps

Requirements

• Hands-on Google Ads experience driving local lead generation
• Experience with Search, Local Services Ads, and Performance Max
• Strong understanding of conversion tracking (Google Tag Manager, call tracking, offline conversions)
• Ability to read data and make optimization decisions, not just report
• Experience managing ad budgets responsibly
• Home services, HVAC, or trades experience is a strong plus
• Clear written English
• Reliable internet and availability during US business hours

To apply, tell us about the local lead-gen accounts you've managed — rough monthly budgets, industries, and cost-per-lead results — and confirm your experience with Local Services Ads and conversion tracking.