Google Ads Specialist

Have you managed Google Ads accounts where you weren't just making tweaks to what someone else built — where you actually designed the campaign structure, chose the bidding strategy, and can defend those decisions with data? Do you know the difference between a Search campaign that's working and one that looks like it's working because the attribution is set up wrong?

We're a performance-focused e-commerce brand running Search, Shopping, and Display campaigns. The current setup has been managed by a generalist — poor structure, bloated spend, and no real testing framework. We need a specialist who can rebuild it properly and own the channel going forward.

Responsibilities

1. Full audit of the existing account — campaign structure, keywords, bids, audiences, and conversion tracking — with a prioritized remediation plan delivered in the first two weeks
2. Rebuilding Search campaigns with proper match type strategy, tight ad group structure, and systematic negative keyword management
3. Managing Google Shopping campaigns — feed optimization, bidding by margin and performance, and product segmentation
4. Ensuring conversion tracking is accurate — working with Google Tag Manager to validate that reported conversions reflect what's actually happening
5. Running structured A/B tests on ad copy, landing pages, and bidding strategies — documenting every test and iterating based on results
6. Reporting weekly on spend, ROAS, CPA, and impression share — with specific interpretation and recommendations, not just numbers

Requirements

• 3+ years managing Google Ads with specific, demonstrable results — ROAS or CPA improvements you can speak to in detail
• Strong command of Google Tag Manager for conversion tracking setup and validation
• Experience managing Shopping campaigns including product feed optimization
• US timezone required for team collaboration
• Performance bonuses tied to ROAS and CPA targets
• Fluent English