GA4 + Paid Ads Specialist

We need someone who can handle both sides of performance marketing — tracking and paid media — without hand-holding. You’ll be working closely with a Digital Marketing Manager, helping improve campaign performance, reporting accuracy, and overall decision-making.

This role is part strategy, part execution. You should be just as comfortable inside Google Analytics as you are actively managing campaigns across ad platforms.

What you’ll be responsible for:

• Owning GA4 setup, tracking, and ongoing analysis
• Managing and optimizing campaigns across Google Ads, Meta Ads, and Microsoft/Bing
• Supporting additional channels like LinkedIn or Reddit when needed
• Monitoring performance, spotting issues, and identifying opportunities
• Improving attribution and conversion tracking accuracy
• Building and maintaining internal reports and dashboards
• Assisting with budget allocation and performance recommendations
• Working closely with the Digital Marketing Manager on execution and improvements

What you should already know:

• Strong, hands-on experience with Google Analytics (GA4)
• Proven experience managing Google Ads and Meta Ads accounts
• Familiarity with Microsoft/Bing Ads
• Understanding of automated campaign types like Performance Max and Smart Bidding
• Ability to interpret data and make practical optimization decisions
• Comfort working across multiple accounts or campaigns at once
• Solid communication skills and attention to detail
• Ability to work during US timezone hours
• Experience using tools like Microsoft Office and Asana

Nice to have:

• Google Tag Manager experience
• Strong understanding of attribution and conversion tracking
• Funnel analysis and landing page insights
• Experience across multiple clients or in an agency setting

To apply:
Send a short message covering:

• Your background
• Which ad platforms you’ve managed directly
• Your experience with GA4
• Examples of campaigns or accounts you’ve worked on
• Your availability and confirmation you can work US hours

If you’re someone who can connect the dots between tracking and performance — and actually improve results — this role will fit.

Only candidates who fit the requirment and sent all the info will be considered.