FB ads specialist

We are looking for a results-driven Facebook Ads Specialist with at least 2 years of hands-on experience in lead generation campaigns. The ideal candidate understands how to plan, launch, optimize, and scale high-performing campaigns that consistently deliver qualified leads at target costs.

Key Responsibilities

• Plan, create, and manage Facebook (Meta) ad campaigns focused on lead generation
• Build and test audiences (cold, warm, retargeting) using best practices
• Develop and execute A/B tests (creatives, copy, landing pages, funnels)
• Monitor campaign performance and optimize based on data (CPL, CTR, conversion rates, ROAS)
• Work closely with creative and marketing teams to produce high-converting ad creatives
• Set up and manage tracking (Meta Pixel, conversions API, events)
• Analyze funnel performance and identify opportunities to improve lead quality and volume
• Scale winning campaigns while maintaining efficiency

Requirements

• Minimum 2+ years of proven experience running Facebook/Meta ads
• Strong experience specifically with lead generation campaigns (forms, landing pages, funnels)
• Demonstrated track record of achieving consistent, cost-effective results
• Solid understanding of audience targeting, bidding strategies, and campaign structure
• Experience with analytics tools (Meta Ads Manager, Google Analytics, etc.)
• Ability to interpret data and make data-driven decisions
• Strong communication and reporting skills

Nice to Have

• Experience with CRM systems and lead nurturing workflows
• Knowledge of copywriting for direct response ads
• Experience with other paid channels (Google Ads, TikTok Ads)
• Familiarity with automation tools and Zapier integrations

What We Offer

• Competitive compensation based on experience
• Flexible work environment
• Opportunity to work on scaling campaigns and driving real business impact