Facebook Ads Specialist (Meta Growth Expert)

We are looking for a data-driven strategist to take full ownership of our paid social presence. Your mission is simple: maximize Return on Ad Spend (ROAS) while scaling our brand’s reach. You will be the architect behind our advertising funnels, turning cold audiences into loyal customers through the Meta ecosystem (Facebook, Instagram, and Messenger).

Your Day-to-Day Impact

• Performance Engineering: You will build, launch, and monitor ad sets, ensuring that every dollar spent is optimized for the highest possible conversion.
• Creative Strategy: Collaborating with designers to brief high-performing "scroll-stopping" visuals and testing them against various hooks and headlines.
• The Technical Deep-Dive: Troubleshooting Pixel tracking, setting up Conversion API (CAPI), and managing custom audiences to ensure zero data leakage.
• Scaling & Budgeting: Identifying winning campaigns and aggressively but safely increasing budgets to hit aggressive monthly growth targets.
• Reporting: Distilling complex metrics into clear, high-level summaries that demonstrate the health and growth of the accounts.

What You Bring to the Table You are someone who looks at the Meta Ads Manager and sees opportunities rather than just numbers. You have a deep understanding of consumer psychology, a "test-everything" mindset, and the technical agility to adapt when the algorithm shifts.