Email Marketing Specialist - Lifecycle Campaigns

We have 80,000 email subscribers and send millions of emails monthly, but our current campaigns are basic and underperforming. Need someone who can build sophisticated automation flows, write copy that gets opens and clicks, and optimize for revenue instead of just vanity metrics.

Your focus areas:

Campaign Strategy: Design and implement lifecycle email sequences - welcome flows, abandoned cart recovery, post-purchase nurture, win-back campaigns for inactive subscribers. Each flow needs to feel personal and drive specific business outcomes, not just exist for the sake of automation.

Copywriting & Testing: Write subject lines and email copy that reflect our brand voice while optimizing for conversions. Run A/B tests on everything - timing, subject lines, content structure, CTAs. Use data to inform decisions rather than gut feelings.

List Management: Segment audiences intelligently based on behavior and preferences. Clean lists regularly to maintain deliverability. Monitor metrics like open rates, click rates, and unsubscribe patterns to catch problems early.

What you need:

• 2+ years managing email marketing, preferably for e-commerce or SaaS
• Strong experience with Mailchimp or Klaviyo - we use both
• Proven copywriting skills with portfolio of successful campaigns
• Understanding of email deliverability, spam compliance, and best practices
• Data-driven approach to optimization and testing
• Fluent English for writing compelling email content

Fully remote, $1200 monthly, flexible across US/Europe/Asia time zones as long as campaigns go out on schedule. This role directly impacts revenue so performance matters.