Email Marketing Specialist (DTC Ecommerce – Full Ownership)

We’re looking for an Email Marketing Specialist to fully own retention marketing for a fast-growing DTC home equipment brand.

This is not a “newsletter scheduler” role. You’ll be responsible for strategy, execution, testing, segmentation, automations, reporting, and revenue performance across email and lifecycle marketing.

You should understand how to turn traffic into repeat customers, increase LTV, improve retention, and build high-performing customer journeys. 2+ years of experience is a must. 

What You’ll Own

• Full email marketing calendar and campaign execution
• Lifecycle flows from end to end:
  • Welcome flows
  • Browse abandonment
  • Cart abandonment
  • Post-purchase
  • Cross-sell / upsell
  • Winback
  • VIP / loyalty
• Segmentation strategy based on customer behavior and purchase data
• A/B testing for subject lines, offers, creative, timing, and copy
• Revenue attribution and performance reporting
• Deliverability health and list hygiene
• Coordination with creative/content teams for assets and promotions
• SMS marketing strategy (bonus)

Required Skills

• Strong experience in DTC ecommerce email marketing
• Deep understanding of retention marketing and customer lifecycle
• Ability to independently build and optimize flows
• Strong copywriting for conversion-focused emails
• Experience analyzing campaign metrics and improving performance
• Understanding of ecommerce funnels, CAC, LTV, AOV, and retention KPIs
• Strong segmentation and personalization skills
• Ability to manage projects without micromanagement

Tools & Platforms

You should have hands-on experience with:

• Klaviyo
• Shopify
• Canva

• What We’re Looking For

• Someone proactive who takes ownership
• Someone who thinks commercially, not just creatively
• Someone obsessed with testing and optimization
• Someone who can move fast and execute independently
• Someone who understands DTC buying psychology

KPIs

• Email-attributed revenue
• Flow performance
• Retention rate
• Repeat purchase rate
• Deliverability metrics
• CTR / CVR improvements
• Subscriber growth quality