Email Marketing Specialist
Jordan Reeves
$700
per month
This job was closed. The employer is no longer accepting new applications.
Job Description
We are a DTC home exercise equipment brand seeking an Email Marketing Specialist to manage our full email marketing lifecycle. This role involves developing and executing email campaigns that drive customer engagement, retention, and revenue growth.
You will be responsible for creating and optimizing email marketing campaigns including promotional sends, automated workflows, segmentation strategies, and A/B testing. This includes abandoned cart sequences, post-purchase follow-ups, re-engagement campaigns, and product launch announcements.
Your duties will include email campaign planning and calendaring, copywriting and content creation, list segmentation and management, performance analysis and reporting, and coordination with our design team for email assets.
You should have experience with email marketing platforms, understanding of email deliverability best practices, knowledge of CAN-SPAM compliance, and ability to analyze campaign metrics to optimize performance.
This role requires strategic thinking to develop email programs that support business objectives while maintaining brand voice and providing value to our home fitness community.