E-commerce growth manager — TikTok Shop & multi-channel

We're looking for a driven, hands-on e-commerce operator to own our TikTok Shop presence and scale it across every major sales channel. If you've built TikTok Shop revenue from the ground up, thrive without a playbook, and make fast decisions with data — this role was written for you.

What you'll own

TikTok Shop — end to end

• Own all aspects of TikTok Shop — product listings, pricing, promotions, storefront, and creator strategy
• Drive revenue through a mix of organic content and paid advertising
• Build and scale a creator and affiliate program with a clear focus on sales performance, not just content volume
• Launch, manage, and continuously optimize paid campaigns on TikTok and beyond (Amazon, Walmart Marketplace, Google Ads, and other relevant channels)

Multi-channel expansion

• Translate what works on TikTok into growth across Shopify, Amazon, Faire, and wholesale channels
• Optimize product listings on every platform for conversion and discoverability
• Identify opportunities in bundling, merchandising, and pricing to increase average order value
• Manage inventory flow across all channels to prevent stockouts and overstock situations

Performance & analytics

• Own key metrics including conversion rate, AOV, CAC, and ROAS — and actively move them
• Analyze performance data regularly and deliver clear, actionable recommendations

What we're looking for

• A proven track record running TikTok Shop with real, measurable revenue results
• Deep fluency in TikTok — content strategy, creator management, affiliate programs, and paid ads
• Hands-on experience scaling a TikTok Shop from early stage to meaningful, consistent revenue
• Experience managing at least one other major marketplace (Amazon, Walmart, or similar)
• A strong performance marketing background with direct experience managing paid ad budgets
• Data-driven thinking with the ability to move fast, test hypotheses, and iterate without losing sight of the numbers
• Comfort operating in a fast-moving environment where processes are still being built — you create the playbook, you don't just follow it
• A genuine ownership mentality: you treat results as your responsibility, not someone else's