Digital Marketing & Systems VA – GoHighLevel

About the Role

We're a U.S.-based women's health and wellness company that offers pelvic health, orthopedic, and performance care. We're expanding into digital products, including an online pelvic wellness program that delivers education and exercise programming, and we need a tech-savvy, resourceful VA to help build the backend behind it.

This is not a task-checklist role. You'll work directly with the founder to turn content, programs, and marketing ideas into organized systems that attract leads, nurture them, and convert them into customers. If someone says, "I want people who download this guide to get these emails, be tagged by what they click, and then be invited to book a call or buy the program," you should know how to build exactly that.

What You'll Do

GoHighLevel Build & Management (high priority)

• Build landing pages, opt-in pages, forms, surveys, and sales funnels.
• Create workflows and automations, including triggers, tags, pipelines, and opportunities.
• Set up email and SMS sequences, nurture campaigns, appointment reminders, and follow-ups.
• Connect calendars and third-party tools as needed.
• Segment leads by behavior and keep contact and CRM data clean.
• Test automations before launch, troubleshoot issues, and improve existing funnels.
• Build basic reporting dashboards.

Email Marketing & Lead Nurture

• Build and schedule campaigns and newsletters from copy provided by the founder.
• Create automated nurture and follow-up sequences.
• Manage lists, segments, and tags.
• Monitor deliverability and test links and automations.
• Re-engage older leads.
• Track opens, clicks, responses, and conversions, and suggest improvements.

Social Media Management

• Schedule and post content on Instagram, Facebook, TikTok, and Meta Business Suite.
• Write captions, upload videos, create Stories, and organize the content calendar.
• Repurpose long-form content into short-form.
• Monitor comments and DMs and flag potential leads.
• Track performance and identify top-performing topics and hooks.
• You won't need to be the face of the brand.

Lead Generation

• Build and run lead magnet funnels and organic lead generation strategies.
• Support DM outreach, Facebook group strategies, referral campaigns, and workshop or event follow-up.
• Build prospect lists, track lead sources, and book qualified leads for calls.
• Identify bottlenecks in the lead journey.
• Think in terms of Content → Lead → Nurture → Conversation → Call/Purchase, not just Content → Likes.

Digital Product & Course Support

• Upload and organize course content, modules, and videos.
• Build onboarding workflows, purchase confirmations, checkout and payment flows, and access automations.
• Manage customer tags and databases and troubleshoot access issues.
• Set up feedback and testimonial workflows and upsell/downsell pathways.
• Help improve the overall customer experience.

Who You Are

• Resourceful: you don't need step-by-step instructions.
• Detail-oriented: you test everything before calling it done.
• Organized: you keep many moving pieces on track.
• Tech-savvy: new software doesn't intimidate you.
• Proactive: you flag broken links, missed follow-ups, and opportunities.
• Growth-minded: you tie your work to attracting, converting, and retaining customers.
• Reliable and coachable: you follow through and take feedback well.

Required Experience
Please apply only if you have meaningful experience with most of the following:

• GoHighLevel
• Meta Business Suite, Instagram, and TikTok
• Lead generation and funnel building
• Email marketing, CRM management, and marketing automations
• Digital products or online courses
• Basic website and landing page editing

Bonus: Canva, Meta Pixel, Google Analytics, SEO, YouTube, course platforms, paid Meta ads, copywriting, experience in online health and wellness, or experience working with coaches, consultants, clinicians, or digital education brands.

What Success Looks Like

• Leads are captured and tracked, and follow-up happens automatically.
• Emails and social content go out correctly and on schedule.
• Funnels and automations work, and customer onboarding is seamless.
• The CRM stays organized and no leads fall through the cracks.
• The founder spends less time on tech troubleshooting and more time creating, teaching, and growing the business.

Ultimately, your work should drive more qualified leads, more booked calls, more program sales, better follow-up, and a smoother customer experience.

How We Work
We're a small, growing business, so you'll have real ownership of your area. We value initiative, such as noticing that people are downloading a resource but not booking calls, reviewing the funnel, and recommending a better follow-up sequence. You will never be asked to make clinical decisions or give medical advice; all health messaging comes from or is approved by the founder.