Creative Strategist – Meta Ads (Media & Publishing Brands)

We run a growing portfolio of online media brands serving engaged audiences in mental health, personal development, and wellness. Our newsletters reach hundreds of thousands of readers daily with content designed to genuinely help people live better lives.

We're looking for a Creative Strategist to partner directly with our Meta media buyer and own the creative side of ad campaigns. You'll figure out what to say, how to say it, and why it converts — then bring those concepts to life using AI tools.

This isn't a "make it look pretty" design role. It's a strategy-first position for someone who understands consumer psychology, can dissect what's currently working on Meta, and can translate those insights into scroll-stopping static images and videos, produced primarily through AI.

Pay is tied to performance: alongside your hourly rate, you'll earn a profit share on the campaigns your creatives drive.

What You'll Be Doing

• Develop creative strategies and ad concepts in close collaboration with our Meta advertiser
• Research winning ads on Meta (Ads Library, spy tools, competitor analysis, trend monitoring) and reverse-engineer why they perform
• Apply marketing psychology — hooks, angles, pain points, desire triggers, objection handling — to every concept
• Produce static and video ad creatives using AI tools (image generation, AI video, AI voiceover, etc.)
• Write or brief the ad copy that pairs with your visuals
• Analyze creative performance with the media buyer and iterate quickly — kill underperformers, scale winners, and apply learnings to the next batch
• Maintain a steady pipeline of fresh creative tests so campaigns don't go stale

Requirements

• Proven experience creating ad creatives for Meta (Facebook/Instagram), with examples you can show and results you can explain
• Strong understanding of direct-response marketing and consumer psychology
• A demonstrated process for researching what's working on Meta and adapting it to new offers
• Hands-on proficiency with AI creative tools for both static and video — most output here is AI-generated
• Self-directed, comfortable with performance-based accountability
• Background in graphic design or video creation/editing
• Copywriting experience for paid social
• Familiarity with creative testing frameworks (batch testing, iteration matrices, etc.)

Not a Fit For

• Beginners looking to learn on the job — we need someone who's already shipped ads that performed
• Pure designers who want a finished brief handed to them — you're building the strategy here
• Anyone uncomfortable with AI-first production workflows

Work Details

• Hours: 2-4 hours/day, part-time depending on business needs
• Location: Remote
• Schedule: Flexible daily hours

Why Join

• Flexible remote work from anywhere, on your schedule
• Growth potential — start part-time with room to expand
• Profit share tied to account performance — when campaigns win, you win