Conversion Rate Optimizer

A growing B2B SaaS platform running paid acquisition across Meta and Google and a built-out email program — with conversion rates that don't match the quality of the traffic being bought. Leads are coming in but too many are falling out between the ad click and the demo booking, and between the first email and the reply. The CRO will own the conversion layer across all three channels.

This is a data-driven, execution-heavy role. You'll design tests, analyze results, implement changes, and iterate — working with the marketing, design, and product teams to remove friction at every stage of the funnel.

What you'll work on

• Landing page optimization — auditing current pages, identifying friction points, and running structured A/B tests on copy, layout, CTAs, and form design
• Ad-to-landing page alignment — ensuring message match between Meta and Google ad copy and the pages they land on
• Email funnel optimization — analyzing open rates, click rates, and reply rates across nurture sequences and improving what's underperforming
• Funnel analysis — using GA4 and Hotjar to identify where leads drop off and prioritize what to test next
• Test documentation — maintaining a clear record of every experiment, its hypothesis, results, and what changed as a result

Requirements

• Proven CRO experience in a B2B or SaaS context — landing pages, paid funnels, and email, not just e-commerce
• Comfortable designing and interpreting A/B tests without a data analyst handling the statistics
• Hands-on with GA4, Hotjar, and Google Tag Manager for tracking setup and funnel analysis
• Able to write basic copy and brief designers — you shouldn't need to wait for someone else to make every test happen