Conversion rate optimization (CRO) manager

We are an established, data-driven e-commerce brand with a significant online presence. Our focus is on systematic growth through improving the customer journey and maximizing the value of our existing traffic. We are hiring a senior CRO Manager to lead our optimization program, using testing and analysis to directly increase revenue and customer lifetime value.

In this senior role, you will own the end-to-end CRO process. You will analyze website data, user session recordings, and heatmaps to identify friction points and opportunities across the funnel. You will develop and prioritize a robust testing roadmap (A/B, multivariate) based on data and hypotheses. You will design experiment variants, write persuasive copy, and work with designers on creatives. You will use tools like Google Optimize, Optimizely, or VWO to set up, launch, and monitor experiments. You will analyze test results, determine statistical significance, and translate findings into clear business recommendations and permanent site changes. You will also be responsible for reporting on the impact of the CRO program to leadership.

This role requires deep expertise. You must have a minimum of five years of hands-on CRO experience, specifically within an e-commerce setting. A proven track record of increasing conversion rates and revenue through a structured testing program is mandatory. You must be an expert in analytics platforms, primarily Google Analytics 4, and testing tools. Strong skills in data analysis, statistical reasoning, and persuasive copywriting are essential. The ability to collaborate effectively with marketing, design, and development teams to implement changes is critical. A strategic, curious, and results-oriented mindset is required for this position.