Content Marketing Manager

A B2B SaaS company in the HR tech space with solid SEO bones — a domain that's been around for five years, a blog with 200+ posts, and organic traffic that's been flat for 18 months. The content exists and the infrastructure is there, but nobody has been driving a real strategy. The previous hire published consistently but never owned distribution, conversion, or the connection between content and pipeline.

This role fixes that. You'll take ownership of the entire content operation — strategy, editorial calendar, production with a freelance writer team, distribution, and reporting. The goal is content that generates qualified organic traffic and converts it, not content that just fills a publishing schedule.

What you'll own

1. Content strategy — auditing what exists, identifying what's working, and building a forward-looking plan tied to keyword opportunities and buyer journey stages
2. Editorial calendar management — planning and briefing content 6–8 weeks ahead, managing freelance writers, and maintaining publishing cadence
3. SEO execution — keyword research, on-page optimization, internal linking, and working with the dev team on technical improvements
4. Distribution — email newsletter, social promotion, content repurposing, and outreach for backlinks and syndication
5. Conversion optimization — improving CTAs, lead magnets, and content upgrades to turn organic traffic into leads
6. Reporting — weekly and monthly performance reports tracking organic traffic, rankings, leads generated, and content-influenced pipeline

5+ years of content marketing experience in B2B SaaS is required — you need to understand the buyer, not just the keywords. Must have experience managing freelance writers and owning SEO strategy end to end. US timezone. Fluent English.