AI Automation Specialist - Marketing & Sales

We're seeking an innovative AI Marketing & Sales Automation Specialist to revolutionize our marketing and sales processes through intelligent automation. You'll be responsible for designing, implementing, and optimizing AI-powered solutions that enhance lead generation, customer engagement, and conversion rates while freeing our teams to focus on strategic initiatives.

Key Responsibilities

Automation Development & Implementation

• Design and deploy AI-powered workflows for lead qualification, scoring, and nurturing
• Build and optimize automated email campaigns with personalized content generation
• Implement chatbots and conversational AI for customer engagement across multiple channels
• Create automated social media monitoring, response, and content scheduling systems
• Develop predictive models for lead scoring and customer behavior forecasting

CRM & Data Management

• Automate CRM data enrichment, cleansing, and maintenance processes
• Build intelligent systems for contact segmentation and targeting
• Implement automated pipelines for data integration across marketing platforms
• Create dashboards and reporting automation for marketing and sales metrics
• Ensure data quality and compliance with privacy regulations

Content & Campaign Optimization

• Leverage AI tools for content generation, optimization, and A/B testing
• Automate ad campaign management and performance optimization
• Build systems for dynamic content personalization based on user behavior
• Implement SEO automation tools for keyword research and content recommendations
• Create automated competitive intelligence gathering and analysis

Process Improvement & Strategy

• Identify opportunities for automation across marketing and sales workflows
• Evaluate and implement new AI tools and platforms (e.g., Claude, ChatGPT, Jasper, HubSpot AI)
• Collaborate with marketing and sales teams to understand pain points and requirements
• Document automation processes and train team members on new systems
• Monitor performance metrics and continuously optimize automated workflows

Required Qualifications

Technical Skills

• Proficiency with marketing automation platforms (HubSpot, Marketo, Pardot, or similar)
• Strong understanding of CRM systems (Salesforce, HubSpot CRM, or similar)
• Experience with AI tools and APIs (OpenAI, Anthropic Claude, Google AI, etc.)
• Knowledge of automation tools (Zapier, Make, n8n, or similar)
• Basic understanding of SQL and data manipulation
• Familiarity with Python or JavaScript for automation scripting (preferred)

Marketing & Sales Knowledge

• Deep understanding of marketing and sales funnels and customer journeys
• Experience with email marketing, lead generation, and nurturing strategies
• Knowledge of SEO, content marketing, and social media best practices
• Understanding of key marketing metrics (CAC, LTV, conversion rates, etc.)
• Familiarity with A/B testing methodologies and statistical analysis

Soft Skills

• Strong analytical and problem-solving abilities
• Excellent project management and organizational skills
• Ability to communicate technical concepts to non-technical stakeholders
• Self-motivated with ability to work independently and prioritize multiple projects
• Creative thinking and innovation mindset
• Collaborative approach with cross-functional teams