Affiliate Marketing Manager

We're a DTC brand with a strong product and a customer base that regularly refers friends — but we've never built a formal affiliate program to capture that word-of-mouth and turn it into a scalable acquisition channel. We have the tools, we have margins that support commissions, and we're ready to build this properly.

We're looking for an Affiliate Marketing Manager to build the program from scratch — recruiting partners, setting up tracking and payouts, managing relationships, and growing affiliate-driven revenue into a meaningful part of our overall acquisition mix. This is a builder role, not a maintenance role.

What you'll build and own

• Researching and recruiting affiliate partners — content creators, niche bloggers, comparison sites, and community owners relevant to our product category
• Setting up and managing the affiliate platform — tracking links, commission structures, payout management, and performance reporting
• Onboarding new affiliates with clear guidelines, creative assets, and promotional materials they can actually use
• Running ongoing communications with the affiliate base — newsletters, new offers, performance updates, and incentive campaigns
• Analyzing performance by partner and channel — identifying top performers to invest in and underperformers to address
• Coordinating with the content and email teams to create co-branded materials and seasonal promotions

Requirements

• 2+ years managing an affiliate or partner marketing program, ideally for a DTC or e-commerce brand
• Experience recruiting affiliates and building a program from an early stage — not just maintaining something someone else built
• Comfortable with affiliate tracking platforms, link management, and attribution reporting
• US timezone overlap required for team collaboration
• Strong written English — you'll be writing outreach, partner communications, and internal performance reports