Virtual Assistant, CRM Specialist, Lead Generation.Virtual Assistant, CRM Specialist, Lead Generation.

Key Achievements:

What I did is I cleaned up and standardized our CRM records so everything stayed accurate across all systems. I handled bulk list updates and migrations into Salesforce and HubSpot using Data Loader, ran regular audits on our automation workflows (Salesforce, HubSpot, HomeBot, BankingBridge), and set up custom fields, reports, and dashboards to support the team day-to-day Provided administrative Salesforce support by creating custom fields, reports, dashboards, and basic workflows. Deduplicated our entire system, successfully catching and isolating over 20,000 duplicate contacts out of a 530k database. In between my usual tasks, I also did some real estate lead generation, focusing on finding experienced realtors with good sales backgrounds.

Key Achievements:

Tracked down and validated Ideal Customer Profiles (ICPs) for our campaigns. I pulled contact details from different sources, double-checked everything to keep our lead data clean before it hit the CRM, and teamed up with marketing to help shape our content and outreach strategies. Also Helped the marketing team build campaigns and managed our cold email outreach.

Key Achievements:

Gathered targeted contact lists using LinkedIn and tools like Lusha, Adapt, Cognism, Apollo, Zoominfo and Hunter. I also checked company e-commerce platforms and cross-referenced details on Amazon and Walmart to compare product ratings and validate information. Also responsible in product posting on our e-commerce platform called Mirakl (Shopify)