Digital Marketing OfficerDigital Marketing Officer
Ian
$650
per month
($4/hour)
Profile Description
I’ve spent the last few years managing campaigns from top to bottom. In my recent role as a Digital Marketing Officer, I handled everything from creative content and media strategy to analyzing performance data and managing supplier budgets. Before that, I built a strong foundation in media operations and support: At ABS-CBN, I managed online ad placements, resolved inventory issues, and generated performance reports. Earlier on, I led a support team for digital platforms, bridging the gap bet...
Top Skills
Skills & Expertise
Skill Levels Explained:
💡 Hover over any skill level to see exact years of experience
Content & Writing
Customer Success
Design & Creative
Marketing & Growth
Virtual Assistance & Admin
Sales & Business Development
Work Experience
Digital Marketing Officer
Mapua Malayan Colleges Laguna
Mar 2026 - Present
Job Responsibilities:
Manage and optimize high-impact performance campaigns across Meta, Google, and TikTok to drive leads and enrollment conversions Conduct continuous A/B testing on ad creatives, copy, landing pages, and audience targeting to maximize ROI and efficiency. Analyze key performance indicators daily to drive timely campaign optimizations and recommendations. Monitor and manage the allocation of the digita...
Digital Advertising Specialist
AB Leisure Exponent Inc
Mar 2023 - Feb 2026
Job Responsibilities:
Responsible for developing and executing advertising strategies that boost brand awareness by managing the full project lifecycle from conceptualizing creative content for social media and OTT platforms to negotiating supplier contracts, analyzing performance data, and collaborating with agencies to ensure all campaigns remain within budget and on schedule.
Quick Stats
Education
Bachelor's Degree
University of the East
2010 - 2015