Marketing Automation & CRM SpecialistMarketing Automation & CRM Specialist

Key Achievements:

Digital Systems Management-Managed funnels, websites, CRM systems, and integrations to keep all marketing systems running smoothly. Automation & CRM Optimization-Built and managed email/SMS automations and organized CRM data (pipelines, tags, contacts) to track and convert leads effectively. Funnel & Landing Page Development-Built and improved funnels and landing pages for better performance, speed, and user experience. Technical Support & System Reliability-Fixed issues, tested systems, and ensured workflows, integrations, and campaigns ran without errors. Campaign Tracking & Optimization-Tracked campaign performance (opens, clicks, conversions) and made improvements to increase results.

Key Achievements:

Built and optimized sales funnels, landing pages, and automated email sequences within GoHighLevel. • Configured CRM pipelines, tagging systems, and workflows to improve lead tracking and conversion processes. • Integrated third-party tools including payment processors, scheduling platforms, and external applications. • Designed internal notification systems and task automation to improve team efficiency and reduce manual work. • Provided ongoing system support, updates, and optimization across multiple business initiatives. • Delivered weekly progress reports and maintained detailed system documentation for scalability and handover.

Key Achievements:

Email Marketing Execution Build, deploy, and optimize newsletters, drip campaigns, and marketing emails for engagement and conversions. Contact Management & Segmentation Oversee list hygiene, segment contacts, and track engagement for targeted communication. Campaign Performance Monitoring -Track KPIs (open rates, CTRs, conversions) and provide actionable performance reports. Marketing Automation -Set up and refine automated workflows and lead nurturing sequences using tools like GoHighLevel or Ignite Funnels. CRM Management -Maintain CRM data integrity and support seamless integrations with forms, ads, and scheduling tools. Funnel & Website Support -Collaborate on funnel and landing page builds, ensuring functional and conversion-optimized experiences. QA & Tracking Implementation -Conduct quality assurance on funnels/forms and implement tracking tools (UTMs, pixels, triggers). Reporting & Optimization -Deliver regular marketing reports, suggest process improvements, and maintain SOP documentation. Social Media Management