SEO Specialist – Keyword Research & Reporting

We are a growing home renovation company specializing in kitchen remodels, bathroom renovations, home additions, and full interior upgrades. We’re looking for a detail-oriented Virtual Assistant with SEO experience to support our digital marketing efforts through keyword research, reporting, and performance tracking.

If you love working with data, spotting search trends, and turning insights into actionable recommendations — we’d love to hear from you.

 Responsibilities

• Conduct keyword research for home renovation services (kitchen remodeling, bathroom renovations, flooring, roofing, etc.)
• Identify local SEO opportunities and competitor keyword gaps
• Organize keywords by intent (informational, commercial, transactional)
• Track keyword rankings and website performance
• Create and maintain monthly SEO performance reports
• Analyze traffic trends and provide actionable insights
• Assist with on-page SEO recommendations (meta titles, descriptions, content suggestions)
• Monitor competitor activity and SEO trends

Requirements

• Proven experience in SEO (agency or in-house)
• Strong keyword research skills
• Experience using tools like:
  • Google Keyword Planner
  • Google Search Console
  • Google Analytics
  • Ahrefs, SEMrush, or similar tools
• Ability to interpret data and present clear reports
• Strong English communication skills
• Highly organized and detail-oriented
• Experience in local SEO (preferred)
• Experience in home services or construction industry (a plus)