Real Estate Cold Email & Direct Mail Coordinator

We're a real estate acquisitions company looking for a Cold Email & Direct Mail Coordinator to generate motivated seller leads through written outreach — no phone calls involved. This role covers both direct mail campaigns and email sequences targeting seller lead lists.

Responsibilities

• Build and manage direct mail campaigns targeting motivated seller lists (absentee owners, pre-foreclosure, tax delinquent, probate, etc.)
• Write and send cold email sequences to seller leads
• Coordinate with print/mail vendors to ensure campaigns go out on schedule
• Track response and reply rates across both mail and email channels
• Manage and segment lead lists to target the right sellers with the right message
• Test different messaging angles and formats to improve response rates
• Log responses and hand off warm leads to the acquisitions team
• Maintain an organized follow-up cadence so leads don't go cold
• Monitor campaign costs and performance to optimize ROI on mail sends

Requirements

• Experience with real estate lead generation, ideally through direct mail or cold email specifically
• Strong writing skills — you need to craft messages that get read and get replies
• Familiarity with mail merge/direct mail platforms and cold email tools (e.g., Instantly, Lemlist, or similar)
• Comfortable working with lead list data and basic segmentation
• Organized and detail-oriented, able to manage multiple campaigns and lists at once
• Understanding of the real estate motivated seller landscape is a strong plus