Meta Ads Specialist

This is a performance marketing role focused on generating qualified leads through Facebook and Instagram advertising. The company is specifically looking for someone who understands lead generation economics and can consistently improve campaign results through testing, optimization, and creative iteration.

The position combines media buying with creative execution. You'll be responsible not only for managing campaigns inside Meta Ads Manager, but also for producing and testing new ad creatives using tools like CapCut and Canva.

Success in this role is tied directly to lead quality and campaign performance—not vanity metrics.

Core responsibilities include:

• Building and launching Facebook and Instagram lead generation campaigns
• Monitoring and optimizing campaigns on a daily basis
• Reducing cost per lead while improving lead quality
• Testing audiences, creatives, offers, and landing pages
• Analyzing performance data and making optimization decisions
• Researching competitors and identifying winning ad angles
• Developing new hooks, concepts, and creative variations each week
• Editing video ads in CapCut
• Creating static creatives and graphics in Canva
• Organizing and managing creative assets for testing

What stands out about this role is the heavy emphasis on creative testing. They want someone who launches new ideas consistently rather than simply managing existing campaigns. The number of creative tests launched each week is one of the primary performance metrics.

Key performance indicators include:

• Cost Per Lead (CPL)
• Lead quality
• Creative testing volume
• Optimization frequency
• Weekly reporting and communication
• Speed of implementing new ideas

The ideal candidate already understands metrics such as CTR, CPC, CPM, conversion tracking, and lead attribution, and has experience generating leads for local service-based businesses.

Experience with GoHighLevel, landing pages, copywriting, home services marketing, or broader lead generation campaigns would strengthen an application, but the core requirement is proven Meta Ads experience and the ability to continuously test and scale winning campaigns.

Overall, this is best described as a Meta Ads + Creative Testing Specialist role rather than a general digital marketing position. The company wants someone who can manage ad spend, create ad variations, analyze performance data, and systematically improve lead generation results.