Media Planner & Media Buyer (Digital & Integrated Media)

We are seeking a highly skilled Media Planner & Media Buyer to lead end-to-end media strategy, planning, and execution across digital and traditional channels. The ideal candidate will have strong expertise in the U.S. media landscape, hands-on experience with major ad platforms, and the ability to translate business objectives into high-performing, data-driven campaigns.

Key Responsibilities

1. Strategic Planning & Research

• Translate client business goals into comprehensive media strategies and plans
• Conduct in-depth research on target demographics, consumer behavior, and market trends
• Develop insights tailored to the client’s product, service, and industry positioning

2. End-to-End Execution

• Build and execute full-funnel media strategies across digital and traditional channels
• Provide expert marketing consultation on media mix and campaign optimization
• Negotiate with media vendors, publishers, and influencers to secure optimal rates and placements

3. Platform Management

• Set up and manage campaigns across social and programmatic platforms (Meta, TikTok, LinkedIn, DSPs)
• Hands-on management of DSPs such as The Trade Desk, DV360, StackAdapt, or similar platforms
• Maintain daily coordination with media partners, reps, and publishers for smooth execution

4. Performance Monitoring & Optimization

• Monitor campaign pacing, delivery, and performance against KPIs and budgets
• Optimize campaigns in real-time based on performance data and insights
• Ensure all campaigns are tracking accurately using third-party and analytics tools

5. Client Communication & Agility

• Act as the primary point of contact for all media-related updates and requests
• Handle mid-campaign adjustments, budget reallocations, and strategic pivots
• Provide real-time market insights and recommendations to clients and stakeholders

6. Reporting & Deliverables

• Weekly Reports: Performance summaries delivered every Friday
• Quarterly Reports: Deep-dive analysis including ROI, insights, and strategic recommendations
• Lead weekly internal and client meetings, including quarterly business reviews

Qualifications

Experience

• 3–5+ years of experience in media planning and buying (agency experience preferred)

Market Expertise

• Strong understanding of the U.S. media landscape, including national trends and local market nuances (especially LA market exposure is a plus)

Technical Skills

• Strong hands-on experience in:
  • Meta Ads Manager, TikTok Ads, LinkedIn Ads
  • DSP platforms (The Trade Desk, DV360, StackAdapt, or equivalent)
• Strong understanding of ad tech ecosystem and full-funnel digital media strategy
• Experience integrating traditional media (OOH, Print, Radio) with digital campaigns
• Proficiency in GA4 and third-party tracking/analytics tools

Data & Strategy

• Strong ability to interpret complex datasets and translate them into actionable insights
• Data-driven decision-making mindset with strong analytical capabilities

Soft Skills

• Strong negotiation and vendor management skills
• Excellent communication skills (verbal and written)
• Confident in presenting strategies and performance reports to stakeholders

Language

• Native or business-level English required
• Bilingual in Japanese or Spanish is a strong plus