LinkedIn Outreach Manager

Are you someone who can turn a cold LinkedIn connection into a booked sales call? We're looking for a LinkedIn Outreach Manager to take full ownership of our B2B lead generation outreach.

About the Role

Right now, outbound happens inconsistently — some weeks strong, some weeks nonexistent — and leads are falling through the cracks as a result. We need someone to make this a consistent, owned function rather than an afterthought.

What You'll Own

Lead List Building Researching and compiling targeted prospect lists that match our ideal customer profile, using tools like Sales Navigator or Apollo. Precision over volume — every list should be intentional.

Outreach Execution Writing and running LinkedIn connection requests, follow-up sequences, and cold email cadences that sound human, not templated.

Performance & Iteration Tracking reply rates and call conversion, then refining messaging and targeting based on what's actually working.

Handoff & Tracking Keeping the CRM current with outreach activity and replies, and handing warm leads to sales at the right moment.

What You Bring

• Demonstrated success running LinkedIn or cold email outreach for a B2B company or agency
• Strong copywriting instincts for cold outreach specifically
• Experience with tools like Sales Navigator, Apollo, Instantly, or Lemlist
• A data-driven approach to improving campaigns over time
• Ability to juggle multiple sequences and lead lists without losing organization

Nice to Have

• Experience in a niche close to ours
• Measurable past results (reply rates, conversion improvements)
• Familiarity with HubSpot, Pipedrive, or GoHighLevel