GA4 & Tracking Specialist (Part-Time)

About the Role We're a marketing agency looking for a part-time GA4 & Tracking Specialist to audit and fix tracking issues across our client accounts — misfiring pixels, broken tags, and inaccurate conversion data that's leading to bad decisions and wasted ad spend.

Responsibilities

• Audit GA4 properties, Meta Pixel, and Google Ads tags across client accounts to identify tracking gaps or errors
• Set up conversion tracking from scratch for new clients (events, goals, e-commerce tracking)
• Diagnose and fix broken pixels/tags, primarily through Google Tag Manager
• Reconcile data discrepancies between GA4, Meta Ads, and Google Ads reporting
• Document completed audits and fixes for each client account

Requirements

• Hands-on GA4 experience (not just legacy Universal Analytics)
• Strong working knowledge of Google Tag Manager
• Experience with Meta Pixel and Conversions API setup
• Understanding of server-side tracking concepts
• Comfortable working across different platforms (Shopify, WordPress, custom builds)

Nice to Have

• Google Analytics or Google Tag Manager certification
• Experience with server-side GTM implementations
• Ability to explain tracking issues clearly to non-technical clients