Email marketing specialist

We are a specialized digital marketing agency focused on helping restaurants and boutique hotels connect with their guests. We manage the online presence for a curated portfolio of clients. We are looking for an email marketing specialist to join our remote team. You will be responsible for managing the end-to-end email marketing campaigns for our clients, from strategy and design to execution and performance analysis.

In this role, you will build and segment email lists within platforms like Mailchimp or Klaviyo based on client customer data. You will design and code visually appealing, mobile-responsive email templates that align with client brand guidelines. A key responsibility is writing engaging subject lines and email copy that drives opens and clicks. You will set up automated email sequences for welcome series, post-purchase follow-ups, and promotional campaigns. You will be expected to conduct A/B tests on various elements like subject lines and send times to optimize performance. Each week, you will analyze campaign results, including open rates, click-through rates, and conversions, and report insights back to the account team.

We require at least two years of professional experience in email marketing, preferably within an agency setting or for e-commerce/lifestyle brands. You must have proven expertise with a major email service platform such as Mailchimp, Klaviyo, or ActiveCampaign. Strong copywriting skills are essential for crafting compelling email content. You need a solid understanding of email marketing metrics, segmentation strategies, and automation workflows. Basic HTML/CSS knowledge for email template customization is a strong advantage. The ideal candidate is analytical, creative, and able to manage multiple client email calendars simultaneously while meeting strict deadlines.