Welly

Facebook Media Buyer | Facebook Ads Specialist

Welly

ID Verified
1200/mo
Cagayan de Oro City, Philippines
Looking for Full-time
8 hours/day
Availability: US / EU / Asia timezone

Profile Description

Facebook Ads Specialist and Media Buyer with 2+ years of experience helping e-commerce and service-based businesses scale through data-driven Meta advertising and Local SEO strategies. I specialize in creating, testing, and optimizing high-performing Facebook campaigns that deliver measurable results achieving up to 4x ROAS and reducing CPL by 30%. My approach combines creative strategy, audience insights, and analytics to maximize campaign performance and long-term growth. I also help local b...

Top Skills

Google Sheets (Advanced) · 3 yearsA/B Testing · 2 yearsMeta Ads (Facebook/Instagram) · 2 yearsMetabase · 2 yearsCopywriting · <1 year

Skills & Expertise

Marketing & Growth

Meta Ads (Facebook/Instagram)Intermediate
Facebook Business ManagerBeginner
Google Tag ManagerBeginner

Content & Writing

CopywritingBeginner
Creative WritingBeginner
WordPressBeginner

Data & Analytics

Google Analytics 4Beginner
A/B TestingIntermediate
MetabaseIntermediate
Google Sheets (Advanced)Advanced

E-commerce & Marketplace

Facebook MarketplaceBeginner

Work Experience

Local SEO / Google Business Profile Optimization

Marketmind Local

Jul 2024 - Sep 2025

Key Achievements:

Local SEO / Google Business Profile Optimization *Optimized 15+ Google Business Profiles, improving local search visibility by 40%+ within 3 months. *Published 100+ Google Posts, photos, and videos, increasing customer engagement and inquiries. *Managed and responded to customer reviews and Q&As with a 95%+ response rate, boosting reputation and trust. *Delivered monthly GBP performance reports with actionable insights and recommendations.

WordPressGoogle Tag ManagerCopywritingGoogle Analytics 4Google Sheets (Advanced)A/B Testing

Facebook Ads Specialist

Marketmind Local

Jul 2024 - Sep 2025

Key Achievements:

Facebook Ads Specialist *Launched and scaled 20+ Facebook ad campaigns, consistently achieving 3–4x ROAS. *Managed full-funnel strategies (cold, warm, retargeting) to maximize ROI. *Conducted daily A/B testing on creatives and audiences, boosting CTR and reducing CPL *Delivered weekly strategy calls and reports to clients, strengthening retention and satisfaction

Meta Ads (Facebook/Instagram)CopywritingCreative WritingA/B TestingFacebook Business ManagerMetabase

Search Engine Marketing Specialist

Speakify Team BPO Agency

Jul 2023 - Jun 2024

Key Achievements:

Search & Social Ads Specialist (Facebook & Google Ads) *Planned and executed Google Search campaigns targeting high-intent BPO service keywords. *Managed Facebook Ads lead generation campaigns, increasing CTR by 25% and lowering CPL by 15%. *Conducted keyword research, ad copywriting, and A/B testing to optimize conversions. *Implemented conversion tracking (GA4, GTM, Meta Pixel) to monitor performance across platforms. *Collaborated with teams to improve landing pages and ad creatives, increasing lead quality.

Meta Ads (Facebook/Instagram)WordPressMetabaseGoogle Tag ManagerCopywritingGoogle Analytics 4Google Sheets (Advanced)Creative WritingA/B Testing

Amazon PPC Specialist

VAA Philippines

Sep 2022 - Feb 2023

Key Achievements:

Amazon PPC Specialist : PART - TIME *keyword research, setting up & optimizing ad campaigns, analyzing and reporting on campaign *performance, investigating and troubleshooting issues or anomalies with campaigns *Daily monitoring, creating, and optimizing PPC campaigns for client accounts . *Responsible for delivering weekly and monthly performance reports to present to clients.

A/B Testing

Quick Stats

Age29 years
English LevelConversational
Other Languages
Tagalog/FilipinoFluent
ID VerificationVerified
Video Intro
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Certifications

Facebook Ads Masterclass

Education

Bachelor's Degree

University of Science and Technology of Southern Philippines

2014 - 2018