Conversion Rate Optimizer

Renata

1550/mo
Sao Paulo, Brazil
Looking for Full-time
8 hours/day
Availability: US timezone

Profile Description

Conversion rate optimizer specializing in improving website performance and user conversions. Experienced in A/B testing, user behavior analysis, and landing page optimization. Skilled in using optimization tools and analytics platforms. Proficient in creating hypotheses and running experiments. Strong understanding of psychology and persuasion principles. Passionate about turning visitors into customers through data-driven optimization.

Top Skills

A/B Testing · 4 yearsGoogle Analytics 4 · 4 years

Skills & Expertise

Data & Analytics

A/B TestingAdvanced
Google Analytics 4Advanced

Work Experience

CRO Specialist

Hotmart

Mar 2021 - Nov 2024

Key Achievements:

Increased conversion rates by 65% through systematic testing and optimization program. Implemented 120+ A/B tests identifying winning variations across key pages. Optimized checkout flow reducing cart abandonment by 42%. Created optimization framework adopted across marketing team. Analyzed user behavior using heatmaps and session recordings.

A/B TestingGoogle OptimizeConversion OptimizationGoogle Analytics 4Heatmap AnalysisLanding Page Design

Quick Stats

Age27 years
English LevelFluent
Other Languages
Portuguesefluent
ID VerificationNot verified

Certifications

CXL Conversion Optimization Certification

Education

Bachelor of Science in Marketing

Universidade de Sao Paulo

2017 - 2021