Media Buying ( IG, Facebook, Tiktok and google ads)Media Buying ( IG, Facebook, Tiktok and google ads)

Key Achievements:

Set up and managed high-performing Facebook and Instagram (Meta) ad campaigns that consistently increased daily inquiries. Improved campaign performance by refining audience targeting, adjusting budgets, and optimizing creatives. Reduced cost per lead and improved conversion quality through continuous data-driven optimization. Created engaging social media content that strengthened brand visibility and boosted overall page engagement. Maintained active management of Instagram and Facebook pages, ensuring consistent posting, messaging, and brand voice. Monitored ad performance metrics — reach, impressions, conversions, and frequency — to guide ongoing strategy. Designed graphics and content that enhanced user engagement and supported campaign goals.

Key Achievements:

Successfully set up and managed Meta, TikTok, and Google ad campaigns that increased lead generation and inquiries consistently. Improved campaign performance through targeted optimization, lowering cost per lead while increasing conversions. Conducted detailed ad performance analysis (reach, impressions, conversions, frequency) to guide strategic decisions. Created engaging content and ad creatives that boosted audience engagement and brand visibility. Established effective audience segments, improving targeting accuracy and reducing wasted ad spend. Generated weekly and monthly performance reports that helped the team understand results and adjust strategy. Supported steady growth in customer inquiries through continuous testing, refinement, and optimization of campaigns.