Performance Marketing Specialist Performance Marketing Specialist
Mutula
$1500
per month
($9/hour)
Profile Description
Growth Marketing Manager who designs, executes, and optimizes full-funnel, omnichannel campaigns that convert market insight into revenue. With over 5 years of experience in the healthtech sector, my core expertise lies in performance advertising and lead generation. I have guided paid social, search, SEO, and email strategies for a healthcare startup, delivering more than KES 30 million in closed sales revenue annually while consistently generating 100+ MQLs and 50+ SQLs each month. Data-obsess...
Top Skills
Skills & Expertise
Skill Levels Explained:
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Design & Creative
Marketing & Growth
Work Experience
Marketing and Communications Manager
Ilara Health
Jan 2020 - Nov 2025
Key Achievements:
Revenue Generation & Lead Performance 1. Drove over KES 55 Million in direct revenue contribution from Paid Social campaigns in a 2-year period (KES 34.6M in 2023 + KES 20.5M in 2024), making it the top-performing channel. 2. Consistently generated a pipeline of over 100 Marketing Qualified Leads (MQLs) and 50 Sales Qualified Leads (SQLs) per month through integrated digital campaigns, directly supporting sales targets. Audience Growth & Community Engagement 1. Grew Ilara Health's total social media community by over 56,000 combined followers through strategic content and engagement. 2. Specifically expanded Facebook followers to over 40,000 and LinkedIn followers to over 16,000, establishing a dominant online presence. 3. Achieved industry-leading engagement rates of 10% on Facebook and 15% on LinkedIn through relentless A/B testing of creatives and messaging. Strategic Marketing & Operational Impact 1. Developed and executed the company's annual marketing calendar, coordinating over 15 community medical camps and field activation events that enhanced brand visibility and patient acquisition. 2. Built and managed strategic local partnerships with churches, schools, and pharmacies to create referral pipelines and amplify community reach. 3. Implemented data-tracking processes using GA4 and HubSpot, providing actionable insights that optimized campaign ROI and informed leadership decisions.