Performance Marketing SpecialistPerformance Marketing Specialist
Mutula
$1,500
per month
($9/hour)
Profile Description
Growth Marketing Manager who designs, executes, and optimizes full-funnel, omnichannel campaigns that convert market insight into revenue. With over 5 years of experience in the healthtech sector, my core expertise lies in performance advertising and lead generation. I have guided paid social, search, SEO, and email strategies for a healthcare startup, delivering more than KES 30 million in closed sales revenue annually while consistently generating 100+ MQLs and 50+ SQLs each month. Data-obsess...
Skills & Expertise
Skill Levels Explained:
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Design & Creative
Marketing & Growth
Work Experience
Marketing and Communications Manager
Ilara Health
Jan 2020 - Nov 2025
Job Responsibilities:
Revenue Generation & Lead Performance 1. Drove over KES 55 Million in direct revenue contribution from Paid Social campaigns in a 2-year period (KES 34.6M in 2023 + KES 20.5M in 2024), making it the top-performing channel. 2. Consistently generated a pipeline of over 100 Marketing Qualified Leads (MQLs) and 50 Sales Qualified Leads (SQLs) per month through integrated digital campaigns, directly su...