Performance Marketing Specialist

Mauricio

ID Verified
1550/mo
Curitiba, Brazil
Looking for Part-time
4 hours/day
Availability: US / EU timezone

Profile Description

Performance marketing specialist focused on data-driven advertising campaigns and ROI optimization. Experienced in paid search, social media advertising, and programmatic buying. Skilled in bid management, audience targeting, and conversion tracking. Proficient in advertising platforms and analytics tools. Strong analytical mindset with creative problem-solving. Passionate about driving measurable business results through digital advertising.

Top Skills

Google Ads · 5 yearsGoogle Analytics 4 · 5 yearsMeta Ads (Facebook/Instagram) · 5 years

Skills & Expertise

Marketing & Growth

Google AdsExpert
Meta Ads (Facebook/Instagram)Expert

Data & Analytics

Google Analytics 4Expert

Work Experience

Performance Marketing Specialist

Hotmart

Apr 2020 - Nov 2024

Key Achievements:

Managed advertising budget of $2M annually across multiple channels. Achieved ROAS of 5:1 through continuous campaign optimization. Reduced cost per acquisition by 45% through audience refinement and creative testing. Implemented attribution modeling improving marketing mix decisions. Scaled successful campaigns generating $10M in revenue.

Google AdsMeta Ads (Facebook/Instagram)Performance MarketingConversion TrackingGoogle Analytics 4Campaign Optimization

Quick Stats

Age28 years
English LevelFluent
Other Languages
Portuguesefluent
ID VerificationVerified

Certifications

Google Ads Certification
Meta Blueprint Certification

Education

Bachelor of Science in Marketing

Pontificia Universidade Catolica do Parana

2016 - 2020