Product Marketing Manager

Luciane

1700/mo
Goiania, Brazil
Looking for Full-time
8 hours/day
Availability: US timezone

Profile Description

Product marketing manager with expertise in go-to-market strategy, positioning, and product launches. Experienced in competitive analysis, messaging development, and sales enablement. Skilled in creating product marketing content and campaigns. Proficient in market research and customer insights. Strong strategic and communication abilities. Passionate about driving product adoption and growth.

Work Experience

Product Marketing Manager

iFood

Mar 2021 - Nov 2024

Key Achievements:

Led go-to-market strategy for 5 major product launches exceeding adoption targets. Developed product positioning and messaging resonating with target audiences. Created sales enablement materials improving win rates by 30%. Conducted competitive analysis informing product and marketing strategies. Built product marketing playbook adopted across organization.

Product MarketingGo-to-Market StrategyCompetitive AnalysisMessaging DevelopmentSales EnablementMarket Research

Quick Stats

Age27 years
English LevelFluent
Other Languages
Portuguesefluent
ID VerificationNot verified

Certifications

Product Marketing Certification

Education

Bachelor of Science in Marketing

Universidade Federal de Goias

2017 - 2021