Retention Marketing Specialist

Karina

1500/mo
Fortaleza, Brazil
Looking for Full-time
8 hours/day

Profile Description

Retention marketing specialist focused on reducing churn and increasing customer lifetime value. Experienced in lifecycle marketing, customer segmentation, and retention campaigns. Skilled in email marketing, in-app messaging, and personalization. Proficient in marketing automation and analytics. Strong data-driven mindset. Passionate about building lasting customer relationships.

Work Experience

Retention Marketing Specialist

QuintoAndar

Mar 2021 - Nov 2024

Key Achievements:

Reduced customer churn by 40% through targeted retention campaigns. Implemented lifecycle marketing programs increasing repeat purchases by 55%. Created win-back campaigns recovering 30% of churned customers. Developed customer segmentation strategy enabling personalized communications. Analyzed retention metrics identifying at-risk customers proactively.

Retention MarketingEmail MarketingCustomer SegmentationMarketing AutomationLifecycle MarketingData Analysis

Quick Stats

Age29 years
English LevelFluent
Other Languages
Portuguesefluent
ID VerificationNot verified

Certifications

Retention Marketing Certification

Education

Bachelor of Science in Marketing

Universidade Federal do Ceara

2017 - 2021