Seo SpecialistSeo Specialist

Key Achievements:

Conduct comprehensive technical audits (crawlability, indexation, CWV, site architecture) and deliver prioritized roadmaps. Improve Core Web Vitals (LCP, CLS, INP) and overall page speed on mobile and desktop. Manage robots.txt, meta robots, canonical tags, hreflang (e.g., en-PH, fil-PH), and structured data (JSON-LD) at scale. Build and maintain XML/HTML sitemaps; monitor submission and coverage in Google Search Console. Design scalable solutions for pagination, faceted navigation, parameter handling, and duplicate content. Implement and validate redirects (301/302), 404/410 handling, and canonicalization rules. Partner with developers on server-side rendering/hydration, JS SEO, CDN/caching, and edge/redirect logic. Analyze server log files to understand crawl behavior, budget, and waste; recommend fixes. Strengthen internal linking, breadcrumbs, and information architecture to improve crawl depth and rankings. Run pre-launch and post-launch SEO QA for new pages, templates, and site migrations. Create monitoring/alerting for indexation drops, traffic anomalies, and ranking volatility. Localize/optimize for Philippines audiences (mobile-first, slower network conditions, local SERP features, .ph domains/hosting when relevant). Collaborate with Content on schema opportunities (Product, FAQ, HowTo, Article, Organization, LocalBusiness) to earn rich results. Build dashboards (GA4 + GSC + BI) to track impact; present insights and experiment results to stakeholders.

Key Achievements:

Provided optimization of web page titles, URLs, structured data, SEO copy editing, and sitemaps. Analyzed traffic and conversion trends and developed strategies to improve traffic. Served as a technical expert for site audits, performance analysis, and troubleshooting. Presented to the executive team on SEO progress to inform business decision-making. Maintained up-to-date knowledge of the latest SEO tools and communicated this information to internal teams.