Executive Assistant | Operations & Systems | Web DeveloperExecutive Assistant | Operations & Systems | Web Developer

Key Achievements:

• Partner with founders, associations, and remote teams to audit, clean, and restructure CRM systems, primarily within GoHighLevel (GHL), while also supporting broader operations, automation, reporting, and process design needs. • Design and implement AI-assisted workflows, intake systems, lead management processes, transcript-based reporting, internal notifications, and operational dashboards that reduce manual work and improve visibility across teams. • Build and optimize sales pipelines, forms, landing pages, lead routing processes, tags, workflows, and reporting structures to improve follow-up discipline, conversion visibility, and operational accountability. • Use tools including GoHighLevel, n8n, Google Workspace, API integrations, AI transcription/summarization tools, spreadsheets, and workflow builders to connect systems and streamline repetitive tasks. • Develop AI-assisted websites, web applications, internal tools, and software solutions tailored to specific business and operational requirements, using AI coding and development tools to accelerate implementation, testing, troubleshooting, and iteration. • Translate business requirements, workflows, and founder ideas into functional digital products, web interfaces, internal systems, and automation-ready technical solutions. • Build and modify responsive web pages, landing pages, forms, dashboards, and business-facing digital experiences, integrating them with CRM, automation, APIs, and other operational systems where required. • Use AI-assisted development workflows to prototype, build, debug, refine, and maintain software and web-based solutions while applying practical judgment around usability, business requirements, integrations, and scalability. • Diagnose and resolve system inefficiencies caused by overlapping implementations, unclear ownership, manual handoffs, duplicate data, poor field mapping, and disconnected CRM processes. • Map complex business processes from raw founder ideas or team conversations into clear operating workflows, handoffs, checklists, dashboards, and automation-ready requirements. • Create internal reporting workflows that summarize call activity, lead behavior, objections, requested services, follow-up needs, and operational performance for management review. • Support ongoing system maintenance, documentation, team adoption, process refinement, and cross-functional implementation across sales, operations, compliance, support, and marketing functions. • Supported clients under confidentiality and non-disclosure expectations; specific client names and project details are intentionally limited due to client agreements and discretion. • Planned, launched, and managed Meta advertising campaigns for freelance clients, including the National Dump Trucking Association (NDTA), supporting paid lead generation and campaign visibility across Facebook and Instagram. • Worked in Meta Ads Manager to structure campaigns, ad sets, audiences, placements, and budget pacing; reviewed delivery and performance data to guide testing and optimization decisions. • Partnered with founders and content teams on paid-media strategy, connecting campaign objectives, landing pages, lead intake, CRM workflows, and follow-up processes so paid traffic could be tracked and acted upon.

Key Achievements:

Supported senior managers and campaign leaders as an operational right-hand in a high-volume, fully remote environment, responsible for executive support, workflow coordination, CRM integrity, and cross-functional communication. • Delivered day-to-day customer support via email, chat, and phone using Gorgias, Zendesk, GoHighLevel, Five9, and RingCentral, handling inquiries related to subscriptions, billing, refunds, order status, and account access. • Managed Shopify operations including order issues, subscription changes, cancellations, refunds, inventory-related inquiries, and vendor coordination with minimal executive involvement. • Reduced executive administrative workload by approximately 35-40 percent by independently managing calendars, inboxes, follow-ups, reminders, and task prioritization using structured systems. • Designed, maintained, and improved GoHighLevel automations, pipeline stages, lead follow-up workflows, contact records, and sales tracking processes to improve CRM visibility and reduce manual follow-up gaps. • Identified repetitive operational tasks and introduced automation opportunities across customer support, sales follow-up, reporting, CRM hygiene, and internal workflow coordination. • Created and maintained operational clarity by organizing projects, tasks, workflows, and SOP documentation across Asana and Notion, providing leadership with real-time visibility into priorities and progress. • Acted as the primary communication hub between executives, customers, sales agents, support agents, and vendors, synthesizing large volumes of information into concise updates and clear next steps. • Supported executive decision-making by gathering, analyzing, and reporting data related to sales performance, customer issues, churn and retention risks, subscription metrics, and operational bottlenecks. • Handled confidential and sensitive matters including customer escalations, billing disputes, subscription changes, refunds, chargebacks, and internal performance issues with discretion and sound judgment. • Maintained clean, accurate CRM and ticketing systems to reduce resolution times, minimize billing disputes, and prevent repeat contacts for unresolved issues. • Coached and supported a team of 12 sales and customer support agents through call reviews, documentation, process guidance, and quality feedback, improving consistency, execution quality, and customer experience. • Coordinated recruitment and onboarding by pre-screening candidates, scheduling interviews, preparing documentation, and ensuring new hires were operationally ready from day one. • Handled personal-adjacent executive tasks such as reminders, priority tracking, time-sensitive arrangements, and follow-ups, ensuring nothing critical fell through the cracks. • Performed outbound sales activities including lead outreach, follow-ups, and pipeline engagement using GoHighLevel (GHL) and dialing tools, contributing directly to revenue generation. • Consistently performed strongly in sales activities through effective objection handling, lead qualification, and clear, persuasive communication. • Maintained and improved CRM structure within GoHighLevel (GHL), supporting pipeline visibility, lead tracking, workflow organization, and internal reporting. • Identified inefficiencies in sales and operational workflows and contributed to improving systems, processes, automation opportunities, and execution consistency. • Ran Meta advertising campaigns for Konscious Keto while at Aventus, supporting paid acquisition across Facebook and Instagram and coordinating campaign activity with e-commerce, customer support, sales, and operations workflows. • Monitored campaign delivery and performance in Meta Ads Manager; supported audience, creative, copy, placement, budget, and campaign-structure decisions using data rather than assumptions.

Key Achievements:

Provided administrative, operational, and customer service support in a time-sensitive, high-pressure remote dispatch environment serving customers across multiple U.S. states.  Handled inbound and outbound communications, verified customer information, and coordinated service delivery between customers and third-party vendors.  Maintained accurate operational records and logged tickets in Zoho CRM to support billing, reporting, auditing, and dispute resolution.  Supported management decision-making by tracking service statuses, identifying delays, and proactively following up to ensure timely resolution.  Processed payments and handled billing inquiries with professionalism, empathy, and attention to detail, helping maintain customer trust and satisfaction.  Maintained a calm, customer-oriented approach when handling complex, high-stress, or emotionally charged situations.