GORDON

Digital Marketer

GORDON

1000/mo
Nairobi, Kenya
Looking for Full-time
10 hours/day
Availability: US / EU / Asia timezone

Profile Description

Highly skilled digital marketer with a proven track record of driving brand growth and engagement through strategic website development, social media management, and compelling copywriting. Equipped with advanced proficiency in leveraging various digital platforms and analytical tools to optimize marketing strategies and deliver measurable results. Adept at crafting impactful content, enhancing online visibility, and engaging target audiences across diverse channels. With a strong foundati...

Top Skills

Copy.ai · 5 yearsHeyGen · 5 yearsSynthesia · 5 yearsA/B Testing for ML · 4 yearsB2B Sales · 4 years

Skills & Expertise

AI & Automation

Jasper AIAdvanced
MidjourneyAdvanced
HeyGenExpert
Copy.aiExpert
SynthesiaExpert
A/B Testing for MLAdvanced

Content & Writing

Blog WritingAdvanced
CopywritingAdvanced
Creative WritingAdvanced
Email CopywritingAdvanced
Technical WritingAdvanced
SEO Content WritingAdvanced
ScriptwritingAdvanced
Landing Page CopyAdvanced

Marketing & Growth

SEO (Technical & Content)Advanced
Content MarketingAdvanced
Meta Ads (Facebook/Instagram)Advanced
TikTok AdsBeginner
LinkedIn AdsAdvanced
Google AdsAdvanced
Conversion Rate OptimizationAdvanced
Content StrategyAdvanced

Sales & Business Development

B2B SalesAdvanced
Cold Email OutreachAdvanced
Lead GenerationAdvanced
Proposal WritingAdvanced
Zoho CRMAdvanced

Work Experience

Lead Digital Marketer & Consultant

Ohospital Cloud Limited

Jan 2025 - Present

Key Achievements:

Spearheaded the development and execution of digital marketing strategies, increasing brand awareness by 40% and driving a 30% growth in client acquisition. Oversaw SEO, SEM, and paid advertising campaigns on Google Ads and Meta Ads, achieving an average ROAS of 4.5x and reducing cost-per-acquisition by 25%. Led content marketing initiatives including blog strategy, email campaigns, and social media management, which boosted audience engagement by 35% and grew followers by 15,000+ across platforms. Conducted market and competitor research, enabling data-driven strategies that improved campaign performance and strengthened market positioning. Collaborated with web development teams to enhance user experience, resulting in a 20% increase in website lead conversions and a 15% improvement in average session duration. Provided strategic marketing consultancy to healthcare clients digitizing their services through the Ohospital platform, facilitating digital adoption for 50+ healthcare providers.

Digital Marketer

Kijani Holdings Limited

Mar 2024 - Dec 2024

Key Achievements:

Developed and executed digital marketing strategies that increased website traffic by 45% within six months and improved conversion rates by 25%. Managed social media accounts, creating and scheduling content that boosted follower engagement by 35% and grew audience size by 2000+ followers across platforms. Conducted in-depth keyword research and implemented SEO best practices, resulting in a 50% increase in organic traffic and securing top 5 Google rankings for 15+ competitive keywords. Designed and optimized high-performing landing pages on WordPress and HTML/CSS, achieving a 30% lift in lead generation and reducing bounce rates by 18%. Collaborated with cross-functional teams to craft compelling copy for email campaigns, ads, and blog posts, leading to an open rate improvement of 28% and a CTR increase of 22%.

Copywriter & Content Creator

Automated Pros, United Arab Emirates

Sep 2023 - Jun 2024

Key Achievements:

Produced engaging and persuasive copy for website pages, product descriptions, email newsletters, and ad campaigns, contributing to a 20% increase in click-through rates. Optimized content for SEO by integrating relevant keywords and metadata, resulting in a 35% improvement in search engine visibility and higher organic traffic. Developed content calendars and managed social media postings, boosting audience engagement by 30% and growing followers by 10,000+ across platforms. Provided administrative support by organizing project files, scheduling meetings, and maintaining client communication, ensuring 100% on-time project deliverables. Assisted in HR tasks such as candidate communication and database management, maintaining accurate and up-to-date records for 200+ applicants.

Abya University

Digital Marketing Specialist

Jan 2021 - Sep 2023

Key Achievements:

Led the redesign and development of the company website, resulting in a 40% increase in user engagement and a 20% decrease in bounce rate. Managed all aspects of social media marketing, including content creation, scheduling, and paid advertising campaigns across multiple platforms (Facebook, Instagram, Twitter, LinkedIn). Implemented social media contests and promotions to boost brand awareness and customer engagement.

Quick Stats

Age27 years
English LevelFluent
ID VerificationNot verified
Portfolio
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Certifications

Advance as a Digital Marketing Specialist
Content Marketing Foundations
Digital Marketing Foundations
Email and Newsletter Marketing Foundations
SEO Foundations
Social Media Marketing Foundations
ChatGPT for Content Creation
Introduction to Web Design and Development
Copywriting for Social Media
WordPress Essential Training
GORDON - Digital Marketer | PandaDesk