Google Ads SpecialistGoogle Ads Specialist

Key Achievements:

Responsibilities: 1.) Conducted keyword research and created high-performing ad copy to drive engagement. 2.) Managed and optimized campaigns using GTM, GA, and Microsoft Clarity; generated actionable performance reports to improve ROI. Notable achievements: - Local plumbing client: Took over a struggling account, reinstalled conversion tracking, restructured campaigns, and optimized performance, resulting in a significant increase in recorded conversions. - Ecommerce client: Resolved a Google Merchant Center misrepresentation issue, retrieved the account, set up GMC, optimized product listings, and ran campaigns to resume and scale online sales.

Key Achievements:

Key highlights from my work: • Achieved 6× ROAS for an eCommerce client • Improved CTR, engagement, and ROI for multiple service-based accounts • Successfully recovered a Google Ads account suspended for Misrepresentation • Set up and validated conversions using GA4, GTM, and Microsoft Clarity • Provided landing page recommendations based on user-behavior analysis to improve UX and conversions • Built Looker Studio dashboards and performed routine diagnostic + optimization checks • Set up YouTube campaign structures (though campaigns were not fully run) What I regularly handle: 1.) Daily KPI monitoring (CPA, ROAS, CTR, CVR) 2.) Auditing existing campaigns and running diagnostic checks 3.) Keyword optimization, bidding adjustments & negative keyword management 4.) Merchant Center troubleshooting + product feed optimization 5.) Conversion tracking setup & validation 6.) Landing page UX recommendations using Microsoft Clarity 7.) Reporting using templates + AI assistance (as needed) 8.) Organized QA before launching new campaigns 9.) Logging updates and insights clearly in Slack