VSL Copywriter - Health Equipment Sales Videos

Health equipment e-commerce brand selling massage guns, yoga mats, and recovery tools needs VSL copywriter crafting video scripts that convert cold traffic into buyers. Your scripts power our entire sales funnel turning scrollers into customers through compelling storytelling and emotional hooks.

What VSL copywriting involves

Write video sales letter scripts running 5-15 minutes guiding viewers from problem awareness to purchase decision. Hook viewers in first 10 seconds with attention-grabbing opening preventing them from clicking away. Tell stories connecting emotionally with health-conscious customers struggling with pain, recovery, or fitness goals. Explain product benefits through demonstration and social proof not just listing features. Build urgency with limited-time offers and scarcity elements driving immediate action. Script natural transitions keeping viewers engaged through entire video without losing attention. Write clear calls-to-action telling viewers exactly what to do next and why now. Test different script angles finding which messaging resonates best with target audience. Collaborate with video production team ensuring scripts translate well to visual medium.

Sales copywriting background required

Proven experience writing VSLs or sales scripts with examples showing conversion results. Understanding of health and wellness market knowing what motivates customers to buy recovery and fitness equipment. Knowledge of video sales funnel structure from hook through close. Ability to write conversationally for spoken delivery not stiff corporate language. Research skills understanding customer pain points and desires through reviews and feedback. Persuasion fundamentals using psychological triggers ethically to drive purchases. Fast turnaround producing quality scripts on tight deadlines when launches approach. Willingness to iterate based on performance data rewriting scripts that underperform.