TikTok ads manager for fashion accessories brand

Small business selling women accessories and handbags online looking for TikTok advertising specialist to run our paid social media campaigns. We need someone understanding fashion e-commerce who can create scroll-stopping video ads that convert TikTok users into paying customers for our accessories store.

TikTok advertising campaign management

Launch and manage TikTok ad campaigns targeting women interested in fashion accessories, handbags, jewelry, and style content. Build custom audiences using TikTok pixel data and lookalike targeting to reach potential customers for our accessories brand. Test different video ad creatives including product showcases, styling videos, and user-generated content style ads. Write ad copy and captions that resonate with fashion-conscious TikTok users without sounding too sales-focused. Optimize bidding strategies and budget allocation across campaigns to maximize return on ad spend for our e-commerce store. Analyze TikTok ads performance data identifying which creatives, audiences, and placements drive accessories sales. Scale winning campaigns without killing performance as we increase advertising budget during peak seasons. Coordinate with video editors when new creative assets needed testing different hooks and formats.

TikTok ads expert for fashion e-commerce

4+ years managing TikTok advertising campaigns with proven results driving e-commerce sales and revenue. At least 2 years experience specifically with fashion, accessories, or apparel brands understanding this target audience. Deep knowledge of TikTok Ads Manager including campaign structures, targeting options, and creative best practices. Portfolio showing TikTok ad campaigns you managed with metrics like ROAS, CPA, and conversion rates. Understanding of fashion e-commerce trends knowing what styles, products, and messaging resonate with accessory shoppers. Experience testing video ad creatives recognizing what hooks viewers and drives purchase intent on TikTok. Comfortable analyzing campaign data making optimization decisions based on performance metrics not assumptions. Performance bonuses tied to hitting ROAS targets and scaling profitable ad campaigns for accessories sales.