Paid Social Media Advertising Specialist

We're looking for a Paid Social Media Advertising Specialist who lives and breathes Facebook and Instagram ads. If you get excited about testing new ad creatives, optimizing campaigns for maximum ROAS, and turning data into actionable insights, this role is for you.

You'll be the driving force behind our customer acquisition strategy, managing our entire paid social budget across Meta platforms. Your day might start by analyzing yesterday's campaign performance, identifying which ad sets are crushing it and which need attention. You'll then dive into creating new audience segments, testing different ad formats, and working with our content team to develop compelling creative assets that stop the scroll.

What we really need is someone who understands how to sell home and lifestyle products through social media. You know how to speak to homeowners, DIY enthusiasts, and people looking to improve their living spaces. When you see a 2% CTR, you know whether that's good or great for our industry. When costs start creeping up, you have proven strategies to bring them back down without sacrificing volume.

This isn't just about managing campaigns - it's about understanding our customers and finding new ways to connect with people who will love our products as much as we do.