Local SEO Specialist for Real Estate Renovation

Our established real estate renovation and building firm operating across key Australian cities is searching for a meticulous, dedicated Local SEO Specialist. This remote Virtual Assistant role requires deep expertise in local search strategies to ensure each of our city locations dominates search results for renovation and building services in their specific geographic area.

The Challenge: Dominating Local Search

We require someone who understands the complexity of geographical targeting. The primary goal is not broad global ranking, but hyper-local dominance. Success means directly fueling our sales pipeline with high-quality, location-based leads ready for renovation projects. This requires specialized knowledge far beyond standard SEO.

Core Responsibilities:

• Take full ownership of all five Google Business Profile (GBP) listings, including post management, review response, and meticulous accuracy of all N.A.P. data for each Australian branch.
• Execute targeted citation building and directory submission campaigns relevant to the Australian construction and property industry.
• Collaborate directly with the sales team to ensure website content accurately reflects current service areas and renovation specializations.
• Perform geo-specific keyword research to uncover hidden opportunities for location landing pages and blog content targeting homeowner needs.
• Provide weekly reports detailing local pack visibility and conversions driven by map and local organic traffic.