Google Ads specialist for B2B SaaS

Looking for someone managing Google Ads campaigns for our marketing analytics platform targeting e-commerce brands. This is B2B SaaS so you need to understand longer sales cycles where prospects research for weeks before booking demos.

Campaign management

Run search campaigns targeting high-intent keywords showing buying signals not just curiosity. Build display and remarketing keeping our brand in front of prospects during consideration. Write ad copy addressing real pain points e-commerce marketers face with analytics and attribution. Work with landing pages optimizing for demo bookings not just traffic. Set up proper tracking measuring demos booked and closed deals not just clicks. Allocate budget intelligently scaling what works and cutting what brings unqualified leads. Test different messaging angles finding what resonates with marketing directors. Coordinate with sales getting feedback on lead quality adjusting targeting based on what actually closes.

Experience requirements

Proven track record running Google Ads for B2B SaaS products with longer sales cycles. Results showing you drove qualified pipeline that converted to customers not just vanity metrics. Expert-level knowledge of Google Ads including search, display, remarketing across the platform. Understanding attribution in B2B knowing ads influence deals that close months later. Experience with Google Analytics and Tag Manager tracking complex buyer journeys. Strong copywriting creating ads that speak to business problems clearly. Performance bonuses based on hitting demo targets and revenue influenced by your campaigns.